Marketing

Most Marketers Struggle to Reach Targeted Customers

Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were “very familiar” with how automation could help drive marketing campaigns, according to Ytel. Fifty-eight percent of those surveyed said they liked to use phones for marketing.

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Will augmented reality make lying obsolete?

I’m putting the liars on notice.

The most underappreciated application for the combination of augmented reality (A.R.) and artificial intelligence (A.I.) is persistent lie detection.

Smartphones and smart glasses will soon support apps that show you in real time whether the person you’re talking to is telling the truth or lying.

Imagine how that will affect business meetings, sales presentations, job interviews and department status updates.

(Not to mention political speech. Some 35 years ago, late-night talk show host Johnny Carson imagined what it would be like if politicians were hooked up to lie detectors.)

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